In the overture, two or three lucky new artistes will get to perform on the same platform as the veteran Music Mania performer of the evening.
A wholesome, different genre will be showcased each time and the artistes will be chosen according to their particular skills. This would be an online contest run through the online platform of Hungama on www.artistaloud.com. With 92.7 BIG FM as an ebullient partner the contest will get overwhelming radio time, giving every singer a dream audio platform that will go into homes and vehicles all over the country. Contestants can also log on to www.musicmania.net.in to send in their entries.
At the end of one year where artistes from different genres will compete for The Most Promising Singer 2014 Award, chosen by the 3 Maestros of MM, the winner will walk away with a cash prize of INR 1,00,000 and the specially designed award and title of The Most Promising Singer.
The winner will be interviewed on 92.7 BIG FM on the drive time show (morning or evening). Original compositions of the winner will be released, distributed and promoted by Artist Aloud.
This is the first time a talent hunt will be done through live events and digital voting, reaching out to over 65 million people.
The Crescendo Will Be Deafening.
Award designed and executed by: Sonu Shivdasani.